With over 20 years of experience in the benefits space, Gena Maytubby is an expert in cost-busting alternatives to traditional healthcare, best-in-class voluntary benefits, and improving the bottom line. Gena evangelizes on the importance of employees having an affordable safety net in place in case they were to get sick or injured and unable to work. She is dedicated to helping small businesses and nonprofits thrive by providing innovative and affordable solutions that maximize efficiency.

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Driven by a higher purpose, Gena’s goal is to ensure non-profit groups have the tools they need to succeed and make a lasting impact in their communities. She understands the unique challenges nonprofits face in balancing tight budgets with the need to offer competitive benefits that support employee well-being.

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Her mission is clear: to empower organizations with innovative, cost-effective benefits solutions and business services that protect employees, strengthen workplace culture, and drive long-term success.